Legal Marketing Trends for 2021
While the past year was one of great upheaval for everyone due to the coronanvirus pandemic, 2021 looks to be a bit more stable on account of greater vaccine distribution and our acceptance of Covid safety precautions. As a result, law firm marketing will continue to evolve as the internet has become an integral part...
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Marketing for Lawyers in 2020
Marketing has always played an important role in increasing a company’s brand awareness and in helping them acquire new customers to reach their corporate financial goals. Law firms are no exception. The days of relying on walk-ins and word of mouth to propel your business to the next level are gone. In this new digital...
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Legal Marketing Techniques to Upgrade Your Online Presence Quickly
Many law firms succumb to the idea that word-of-mouth marketing and their longstanding reputation are sufficient to add to their client base. However, every law firm can benefit from a strong online presence. Regardless of other marketing efforts, a firm’s website remains a major part of its branding. If you wouldn’t dare to have...
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Legal Digital Trends to Watch For in 2019
In today’s digital landscape, it’s natural to assume that any business hoping to compete must stay on top of the latest marketing trends. Although law firms are known for being hidebound to tradition, they face challenges similar to marketers in other industries. While they need to maintain the dignity and trustworthiness expected of...
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How to Market Your Law Firm Online in 2018
Law firm marketing online is becoming an important aspect of advertising for law firms for several reasons. In order to reach prospective clients it’s important to have a well-designed site that is user-friendly. Online law firm marketing helps a firm communicate its legal expertise to an audience. It can also help establish meaningful connections in...
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