Digital Marketing for Family Lawyers

Online Marketing for Family Lawyers

By NetLZ Consulting

As more and more customers use the internet to search for goods and services digital marketing for family lawyers has grown and become more important. Digital marketing is advertising that is done entirely online; it is so much more than simply communicating messages to consumers, hoping they will one day respond.

Digital marketing includes the ability of a law firm to attract customers, engage them and then retain them as loyal clients. Here are some of the ways in which digital marketing can boost a family law firm’s marketing efforts today.

Advantages of Digital Marketing

Digital marketing helps family law firms by delivering content and other pertinent information that prospective clients are looking for as they conduct research online. Family lawyers can take advantage of these benefits by creating a strategic digital marketing campaign that is aligned with the wants and needs of customers. Digital marketing for family lawyers includes channels such as posted content to social media platforms; fully optimized, SEO (search engine optimization) and key word enriched websites; and targeted social media marketing that will engage potential clients, just to name a few. Digital marketing has the following advantages:

  • Cost Savings. Digital marketing is a crucial component to any family law firm’s marketing initiatives. Law firms are no longer required to make hefty investments into an advertising budget. While this option is still available, family law practitioners can see immediate cost savings with a digital approach. With digital marketing, law firms are alleviated from the commitment to hefty printing and production costs associated with traditional marketing campaigns. From printed flyers, ads placed in newspapers and costs associated with producing television commercials, law firms were required to make huge investments into their advertising efforts. The digital nature of this new age way of marketing makes these costs non-existent as content can now be both created and shared digitally.
  • Data & Analytics. The greatest advantage of digital marketing is in the collection of data about potential clients and the types of services that they are looking for. Data that is collected through website analytics and social media metrics can yield insights about what customers want and need from a family lawyer.
  • Engage and Convert.  The widespread use of social networks has resulted in a boom in digital content and communications. This is because digital marketing provides law firms with an ability to target customers. Through a proactive marketing approach, these clients are given compelling content that engages and converts them into individuals who have bought into the brand’s message. Digital marketing for family lawyers, especially by way of social media, can provide huge results for the law firm. Social media and well-designed websites that feature interactive videos, branded content and other intriguing material will attract clients who are seeking local family lawyers. This content can even be shared with ease and distributed quickly to a very specific target audience. Much unlike traditional marketing, which took a very passive approach to disseminating information, digital marketing takes an active approach, initiating the marketing process in easily understood and readily available formats.

There are many strategies and tactics that family lawyers can put into practice for noticeable digital marketing results. Choose a digital marketing agency that will offer the expertise, insight and knowledge necessary to maximize a law firm’s marketing efforts.