Workers’ Comp Lawyer Marketing for Denied and Delayed Claims
Denied and delayed worker’s comp claims can devastate worker’s lives, leaving stress and frustration in their wake. That’s usually the kick in the behind they need to start looking for legal representation, but most workers’ comp lawyer marketing misses the point entirely. When someone looks for a worker’s comp lawyer, they might be experiencing an...
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What Google Ask Maps Says About Your Law Firm
In December 2025, Google announced changes to Business Profile Q&A. Customers would get instant responses based on the business’s own answers and relevant reviews, instead of a growing list of public questions. The Q&A was replaced with Google Ask Maps in March 2026, leveraging Gemini to answer user questions directly from the Maps interface. Someone...
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Bankruptcy Attorney Marketing as Filings Climb
Bankruptcy filings rose 11% across the board in the first nine months of 2026. There are certainly a lot more people and businesses filing, but whether that rise reaches your firm depends on your bankruptcy attorney marketing. Both individuals and businesses can file for bankruptcy, and they’ll search for legal assistance in different ways. An...
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Why Immigration Law Firm Marketing Has to Beat the Scammers First
These days, an immigration law firm has its work cut out for it. People are afraid, and scammers impersonating immigration law firms are coming out of the woodwork to prey upon that fear. Someone looking for immigration advice may encounter fake consultants, unauthorized notarios, and websites designed to look like government services. The FTC warns...
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Why Estate Planning Marketing Doesn’t Work Like Other Practice Areas
Marketing, in general, looks easy from the outside, especially with AI democratizing several aspects of digital marketing work. Let’s take estate planning marketing, for example. Most people assume they can just write some content about wills and trusts, run a few paid ads, and wait for the calls to roll in. And then they find...
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Why Civil Rights Attorney Marketing Can’t Just Copy the Personal Injury Playbook
Legal marketing contains multitudes despite the fact that it’s all the same industry. Said industry contains myriad legal disciplines that need to market differently. A civil rights attorney can’t market the same way a personal injury firm would, and vise versa. The leads don’t behave the same. Intake numbers may look fine at first, but...
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What Happens to Your Google Screened Badge When Local Services Ads Merge Into Google Ads
If your firm runs Local Services Ads, you’ve probably gotten an email about changes coming to your account. Google is folding LSAs into the main Google Ads platform, and that’s pulling your Google Screened badge along with it. The first wave’s already come and gone, covering home and storefront trades like plumbing, HVAC, and house...
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What Bar Rules Allow for a Law Firm Chatbot & AI Intake
Need a way to answer questions and secure leads at 2:37 in the morning? A law firm chatbot could be exactly what you need, with a few caveats. Most firms use these convenience tools to help filter potential clients and answer some common questions, but without the right ethical safeguards in place, those same firms...
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Why Case Stage Should Drive Email Marketing For Lawyers
Many of the law firms that use email marketing, if they use it at all, send a newsletter once a month and call it a day. That’s leaving boatloads of cash on the table when they’re sending once a month, in the same format every time, and sending it to everyone who’s ever interacted with...
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