How Call Tracking for Law Firms Connects Ad Spend to Signed Cases
The phone ringing is likely a constant sound if your firm runs multiple channels like SEO and PPC at the same time. But can you see which channel led people to call, or which callers became clients when push comes to shove? Call tracking, for law firms specifically, is more than just a nicety. It’s...
Read More
Using Law Firm CRM to Connect Client Intake and Marketing ROI
The calls keep rolling in because your law firm is spending a healthy amount on SEO, PPC, and review generation. But how is everything tracked? Six months from now, will you be able to see where each new client came from? That’s what your law firm CRM is supposed to do, and even if your...
Read More
How to Leverage Local Service Ads for Lawyers
Right now, there’s a potential client somewhere out there singlehandedly dealing with nuclear fallout. Not in the literal sense, but the figurative one that comes with their spouse dropping the dreaded bomb: “I want a divorce.” They’re going to need your legal services to act as their radiation suit and Geiger counter, but how will...
Read More
Why Law Firm Traffic Doesn’t Convert And How to Fix It
Lead generation is one of those things that sits in the back of your mind until it’s causing problems. Most of the time, those problems can’t be fixed with more ad spend, more SEO, more content, or more visibility. For law firms in particular with lead generation problems, the traffic’s likely already in the pipeline....
Read More
How Criminal Defense Attorneys Can Rank Without a Massive Ad Budget
Criminal defense certainly has its time in the spotlight, in the glitz and glam of all our favorite legal dramas. The amount of money these attorneys spend on advertising (in real life) matches that cultural impact; it’s one of Google Ads’ most expensive legal verticals. Depending on the market, “criminal defense lawyer” CPCs run $40...
Read More
Why Law Firm Reviews Drive More Local Leads Than Most Attorneys Realize
Reputation management is one of those things that lurks in the back of your mind, until it’s brought to the forefront when you’re blindsided by a one-star review from an unhappy client. Suddenly, everyone’s hyper-aware of your firm’s reputation. But reviews are much more than damage control, and treating them as such misses the point....
Read More
The Law Firm Website Design Checklist Attorneys Should Review Quarterly
Law firm website design is about much more than just how the site looks. Can a stressed potential client understand what the firm does, trust who they’re seeing, and take the next step without friction? Web design for law firms touches all of these. That’s why a quarterly review matters. Websites drift. Phone numbers can...
Read More
What to Fix Before Spending More on PPC for Law Firms
PPC for law firms can feel like the fastest way to get more leads. That’s the appeal; a firm can launch ads, appear for high-intent searches, and start getting calls faster than most organic channels. But the nature of paid traffic quickly exposes weaknesses. If the landing page is vague, tracking is incomplete, targeting is...
Read More
Why Local SEO for Law Firms Still Drives the Best Legal Leads
Calm and casual don’t describe most local legal searches. If someone’s searching “car accident lawyer near me,” “divorce attorney in my town,” or “employment lawyer nearby” they’re likely in the midst of those issues. They may not know exactly what kind of lawyer they need yet, but they know they need someone close enough, credible...
Read More