employment law seo
23
Jun

How to Optimize Practice Area Pages for Employment Lawyer SEO

Competing these days requires employment lawyers to have more than just a professional website. They need their practice area pages to rank, engage, and convert customers. But what is a practice area page? It’s a service specific page that helps with employment lawyer SEO by telling Google and their readers what services a firm offers....

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lead generation for family law marketing
16
Jun

What is Lead Generation in Family Law Marketing?

Quick Answer The most effective lead generation strategies for family law attorneys are: Local SEO optimization (targeting “divorce attorney near me”) Paid search campaigns (Google Ads for high-intent keywords) Content marketing and blogging (educational articles) Conversion-optimized website design Email marketing campaigns Social media targeting (Facebook/LinkedIn) Family law marketing isn’t just about visibility. It’s about building...

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ppc 2024 strategies
09
Jun

Why Lawyers Should Use Legal-Specific PPC Management

Law firms should use legal-specific PPC management agencies because they understand the advertising rules, keyword strategies, and client behavior unique to the legal industry. That understanding helps them improve lead quality, reduce ad spend waste, and help attorneys generate more consultations. Precise targeting and consistent engagement are huge boons to return on investment. They also...

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How employment lawyers can use social media for client acquisition
02
Jun

How to Use Attorney Social Media Marketing

Attorney social media marketing helps legal professionals grow their practice, establish authority, and stay in client’s minds. Despite its advantages, it’s a criminally underutilized tool. According to the 2023 ABA TechReport, 81% of lawyers personally use social media for professional purposes. Another 84% of law firms have some type of online presence. That’s a solid...

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social media marketing for employment lawyers
22
May

What Marketing Should Divorce Lawyers on a Budget Focus On?

Divorce lawyers on a budget should focus on digital marketing strategies with high ROI with low upfront costs. That means using tactics like local SEO, content marketing, and Google Business Profile optimization. They help divorce attorneys build visibility and trust in their local market affordably. Many small law firms tie marketing success too much to...

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The power of client testimonials in family law marketing
15
May

How to Build a Digital Marketing Funnel for Employment Law Leads

Digital marketing for employment attorneys involves guiding potential clients through a structured path that builds trust and leads to conversions. That’s what a digital marketing funnel is for. It keeps your firm ready at every step of the decision making process, whether someone’s being wrongfully terminated or harassed in the workplace. In this guide, we’ll...

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web design for corporate lawyers
08
May

Criminal Defense SEO Keywords That Actually Convert

You’re losing cases to the competition if your firm’s website isn’t showing up when potential clients search for criminal defense. That’s why you need SEO for criminal defense lawyers. It’s about more than just ranking. It’s about converting site visitors into consultations. And that starts with using the right keywords. Not all keywords are equal....

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tiktok legal marketing
01
May

Blog Ideas for Family Law Firms That Attract Clients

Your family law firm probably has a sleek website and a professional logo, but these days, that’s the bare minimum. You also need content that provides valuable information, that answers the real legal questions potential clients are searching for. Blogging is how you do that. It’s one of the most affordable and consistent ways to...

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How Lawyers Can Use Email Newsletters to Educate and Engage Their Audience
18
Apr

What Types of Emails Should NJ Law Firms Send?

Key Takeaways Email marketing remains one of the most effective digital strategies for New Jersey law firms Different email types serve specific purposes from client engagement to marketing and compliance New Jersey ethics rules allow for informative email marketing when it’s done right Small and solo NJ law practices can use email to compete with...

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