What Bar Rules Allow for a Law Firm Chatbot & AI Intake
Need a way to answer questions and secure leads at 2:37 in the morning? A law firm chatbot could be exactly what you need, with a few caveats. Most firms use these convenience tools to help filter potential clients and answer some common questions, but without the right ethical safeguards in place, those same firms...
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Why Case Stage Should Drive Email Marketing For Lawyers
Many of the law firms that use email marketing, if they use it at all, send a newsletter once a month and call it a day. That’s leaving boatloads of cash on the table when they’re sending once a month, in the same format every time, and sending it to everyone who’s ever interacted with...
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Why Business Lawyer Marketing Requires a Different Playbook
Most law firm marketing assumes a buyer in crisis. Someone was just in a car crash, or a marriage just ended, and they need a lawyer right now. That’s a far cry from business lawyer marketing, which serves a different purpose. This kind of legal marketing serves buyers who read and wait instead of making...
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What is a Legal Answering Service?
Clio’s 2024 Legal Trends Report used a secret-shopper study to contact 500 law firms as prospective clients. Only 40% answered the phone, down from 56% in 2019. That means 60% of calls, six out of every ten, go unanswered on the first attempt. 48% of firms never even call back, either. It’s a concerning stat,...
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How Call Tracking for Law Firms Connects Ad Spend to Signed Cases
The phone ringing is likely a constant sound if your firm runs multiple channels like SEO and PPC at the same time. But can you see which channel led people to call, or which callers became clients when push comes to shove? Call tracking, for law firms specifically, is more than just a nicety. It’s...
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Using Law Firm CRM to Connect Client Intake and Marketing ROI
The calls keep rolling in because your law firm is spending a healthy amount on SEO, PPC, and review generation. But how is everything tracked? Six months from now, will you be able to see where each new client came from? That’s what your law firm CRM is supposed to do, and even if your...
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How to Leverage Local Service Ads for Lawyers
Right now, there’s a potential client somewhere out there singlehandedly dealing with nuclear fallout. Not in the literal sense, but the figurative one that comes with their spouse dropping the dreaded bomb: “I want a divorce.” They’re going to need your legal services to act as their radiation suit and Geiger counter, but how will...
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Why Law Firm Traffic Doesn’t Convert And How to Fix It
Lead generation is one of those things that sits in the back of your mind until it’s causing problems. Most of the time, those problems can’t be fixed with more ad spend, more SEO, more content, or more visibility. For law firms in particular with lead generation problems, the traffic’s likely already in the pipeline....
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How Criminal Defense Attorneys Can Rank Without a Massive Ad Budget
Criminal defense certainly has its time in the spotlight, in the glitz and glam of all our favorite legal dramas. The amount of money these attorneys spend on advertising (in real life) matches that cultural impact; it’s one of Google Ads’ most expensive legal verticals. Depending on the market, “criminal defense lawyer” CPCs run $40...
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