What is a Legal Answering Service?
Clio’s 2024 Legal Trends Report used a secret-shopper study to contact 500 law firms as prospective clients. Only 40% answered the phone, down from 56% in 2019. That means 60% of calls, six out of every ten, go unanswered on the first attempt. 48% of firms never even call back, either. It’s a concerning stat,...
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How Law Firm Branding Affects SEO and PPC Performance
Law firms often see branding as a one-time design decision. They settle on a logo, a color scheme, maybe a tagline and run with them. What many firms don’t realize is how branding permeates every marketing decision they make. It touches every single element of their infrastructure. Law firm branding influences every digital marketing channel...
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The Do’s and Don’ts of Social Media Marketing for Law Firms
Struggling to attract new clients? Social media marketing for law firms can expand your reach, strengthen trust, and drive more leads—but only if you do it right. A law firm’s social media presence is about more than just posting often—it’s about sharing the right content, appropriate engagement, and adhering to industry regulations. Below, we outline...
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How Lawyers Can Use Email Newsletters to Educate and Engage Their Audience
Email marketing for lawyers has an astronomical return on investment (ROI) at $42 for every $1 spent. The biggest reason for this is because it’s a is a highly effective tool for building relationships with potential and current clients. With informative and engaging newsletters, law firms can create trust, drive conversions, and position themselves as...
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6 Best PPC Strategies for NYC Law Firms
There are tons of people in NYC, and that means tons of competition when it comes to advertising, especially for law firms in the Big Apple. The local market being so ridiculously competitive makes it incredibly difficult to run successful pay-per-click (PPC) advertising campaigns, since the PPC costs are astronomical, and everyone is competing for...
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How Employment Lawyers Can Use Social Media for Client Acquisition
Social media is an incredibly important tool these days for businesses across all industries, including legal practices. For employment lawyers, social media offers unique opportunities to connect with potential clients, build credibility, and establish a strong online presence. By leveraging platforms like LinkedIn, Facebook, Instagram, and Twitter, employment law firms can see significant boosts to...
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Law Firm Content Marketing Trends For 2023 & 2024
Is your law firm ready to create content for your digital marketing campaign in 2023/2024? Marketing is essential for any company, including law firms. Various digital marketing fads have come and gone over the years. Marketers have abandoned or use traditional marketing techniques only sparingly. To remain effective, law firms must keep up with current...
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Best Marketing Strategies for Employment Law Firms
Regardless of whether your law firm represents employers, employees, or both, reaching potential new clients to grow your business should be a top priority. In order to do this, you need a successful marketing strategy. Traditionally, the idea of marketing was a foreign term when it comes to law firms. Unfortunately, marketing is not an...
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The Future of Legal Marketing
In the past, legal marketing and law firm marketing barely existed at all. For a lot of lawyers, the mere thought of legal marketing sent them packing, as being a lawyer is a profession, not a business. As law firm revenues increased more and more, lawyers started realizing that their train of thinking was wrong....
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