How Call Tracking for Law Firms Connects Ad Spend to Signed Cases
The phone ringing is likely a constant sound if your firm runs multiple channels like SEO and PPC at the same time. But can you see which channel led people to call, or which callers became clients when push comes to shove? Call tracking, for law firms specifically, is more than just a nicety. It’s...
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How to Leverage Local Service Ads for Lawyers
Right now, there’s a potential client somewhere out there singlehandedly dealing with nuclear fallout. Not in the literal sense, but the figurative one that comes with their spouse dropping the dreaded bomb: “I want a divorce.” They’re going to need your legal services to act as their radiation suit and Geiger counter, but how will...
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Why Law Firm Reviews Drive More Local Leads Than Most Attorneys Realize
Reputation management is one of those things that lurks in the back of your mind, until it’s brought to the forefront when you’re blindsided by a one-star review from an unhappy client. Suddenly, everyone’s hyper-aware of your firm’s reputation. But reviews are much more than damage control, and treating them as such misses the point....
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How to Optimize Your Google My Business for Lawyers
Someone’s just been in a car accident and needs your legal help. They pull out their phone and type “car accident lawyer near me” or something similar in the search bar. But the first thing they see, in most cases, isn’t your website. It’s the local pack: three listings with a map, star ratings, phone...
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What Is the Best Form of Advertising for a Lawyer?
Today’s law firms have more advertising options than ever before. Thus, it’s common and understandable for the sea of choice to overwhelm you. How do you choose between paid ads, social media, email, traditional advertising, word of mouth and more? What really is the best form of advertising for a lawyer? In truth, there’s no...
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How to Find the Best Digital Marketing Agency for Law Firms (2025 Guide)
The right marketing partner can be the differentiator between a successful law firm or one that bites the dust. Many attorneys find that general marketing agencies aren’t quite up to snuff; they don’t fully grasp bar-advertising rules, confidentiality, or the client mindset behind every case inquiry. The right digital marketing agency for lawyers understands both...
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How Much Should Lawyers Really Spend on Internet Marketing?
The Ideal Internet Marketing Budget for Lawyers A ballpark estimate law firms should plan to invest in marketing is 5–10% of gross revenue. Most of that should go to internet marketing strategies like SEO, PPC, and reputation management. The actual amount depends on firm size, competition, and growth goals. Typical ranges include: Solo & Small...
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AI in Legal Marketing: Tools and Tactics for Forward-Thinking Firms
The future is now. Artificial intelligence is mutating legal marketing into something unrecognizable from even just a few years ago. It’s reshaping how attorneys attract, engage, and keep clients. If you’re not embracing the new legal marketing trends and technologies, you’ll be left in the dust. For lawyers and law firms, AI represents a genuine...
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How Can Localized Content Help Your NJ Law Firm?
Localized content helps your NJ law firm get found by the people searching for legal help in your area. You want to target these people with your website and blog to increase your visibility in search engines, attract qualified leads, and build trust with your community. This post explains exactly why localization is a powerful...
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