02
Feb
The “Proximity Marketing” Playbook: Navigating Competitive Keyword Advertising Ethically in New Jersey
New Jersey attorney advertising compliance is an interesting world. Nothing triggers as much visceral debate as bidding on a competitor’s name. That’s understandable given how unethical it might sound. Is it a savvy business move or an ethical ambush to buy a rival’s name so your firm appears at the top of a search result?...
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10
Feb
How to Get the Most Out of Content Marketing for Law Firms
Most law firms have a blog on their website. They might make a few posts, gain a trickle of traffic, but the phone still doesn’t ring. It’s not that the content is bad. It’s that the firm is just publishing content for the sake of publishing content without looking deeper into it. Awareness-level content and...
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