02
Feb
The “Proximity Marketing” Playbook: Navigating Competitive Keyword Advertising Ethically in New Jersey
New Jersey attorney advertising compliance is an interesting world. Nothing triggers as much visceral debate as bidding on a competitor’s name. That’s understandable given how unethical it might sound. Is it a savvy business move or an ethical ambush to buy a rival’s name so your firm appears at the top of a search result?...
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10
Feb
Content Marketing for Law Firms
When you’re trying to raise awareness and bring in more business for your law firm, online content marketing is one of the best ways to do it. Indeed, content marketing brings in three times as many business leads as paid search ads. Furthermore, smaller law practices that post blogs regularly get much better lead growth...
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