What Google Ask Maps Says About Your Law Firm
In December 2025, Google announced changes to Business Profile Q&A. Customers would get instant responses based on the business’s own answers and relevant reviews, instead of a growing list of public questions. The Q&A was replaced with Google Ask Maps in March 2026, leveraging Gemini to answer user questions directly from the Maps interface. Someone...
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Why Immigration Law Firm Marketing Has to Beat the Scammers First
These days, an immigration law firm has its work cut out for it. People are afraid, and scammers impersonating immigration law firms are coming out of the woodwork to prey upon that fear. Someone looking for immigration advice may encounter fake consultants, unauthorized notarios, and websites designed to look like government services. The FTC warns...
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Why Estate Planning Marketing Doesn’t Work Like Other Practice Areas
Marketing, in general, looks easy from the outside, especially with AI democratizing several aspects of digital marketing work. Let’s take estate planning marketing, for example. Most people assume they can just write some content about wills and trusts, run a few paid ads, and wait for the calls to roll in. And then they find...
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Why Civil Rights Attorney Marketing Can’t Just Copy the Personal Injury Playbook
Legal marketing contains multitudes despite the fact that it’s all the same industry. Said industry contains myriad legal disciplines that need to market differently. A civil rights attorney can’t market the same way a personal injury firm would, and vise versa. The leads don’t behave the same. Intake numbers may look fine at first, but...
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What is a Legal Answering Service?
Clio’s 2024 Legal Trends Report used a secret-shopper study to contact 500 law firms as prospective clients. Only 40% answered the phone, down from 56% in 2019. That means 60% of calls, six out of every ten, go unanswered on the first attempt. 48% of firms never even call back, either. It’s a concerning stat,...
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How Call Tracking for Law Firms Connects Ad Spend to Signed Cases
The phone ringing is likely a constant sound if your firm runs multiple channels like SEO and PPC at the same time. But can you see which channel led people to call, or which callers became clients when push comes to shove? Call tracking, for law firms specifically, is more than just a nicety. It’s...
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Using Law Firm CRM to Connect Client Intake and Marketing ROI
The calls keep rolling in because your law firm is spending a healthy amount on SEO, PPC, and review generation. But how is everything tracked? Six months from now, will you be able to see where each new client came from? That’s what your law firm CRM is supposed to do, and even if your...
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What Is SEO for Lawyers and How Does It Fit Into Digital Marketing?
When someone’s looking for a lawyer, they’re looking on digital channels. They’re going to Google with their questions, comparing the results, and then contacting a firm directly. That’s why so many legal professionals type “law firm digital marketing near me” into their own search bars. Search engine optimization (SEO) is a core tenet of that...
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What Is the Best Form of Advertising for a Lawyer?
Today’s law firms have more advertising options than ever before. Thus, it’s common and understandable for the sea of choice to overwhelm you. How do you choose between paid ads, social media, email, traditional advertising, word of mouth and more? What really is the best form of advertising for a lawyer? In truth, there’s no...
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