What Bar Rules Allow for a Law Firm Chatbot & AI Intake
Need a way to answer questions and secure leads at 2:37 in the morning? A law firm chatbot could be exactly what you need, with a few caveats. Most firms use these convenience tools to help filter potential clients and answer some common questions, but without the right ethical safeguards in place, those same firms...
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Why Case Stage Should Drive Email Marketing For Lawyers
Many of the law firms that use email marketing, if they use it at all, send a newsletter once a month and call it a day. That’s leaving boatloads of cash on the table when they’re sending once a month, in the same format every time, and sending it to everyone who’s ever interacted with...
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Lawyer PPC: How to Run Google Ads for a Law Firm Without Burning Through Budget in a Week
Google Ads for law firms can generate leads at a breakneck pace. But they can also blow through a marketing budget at a breakneck pace. Legal keywords are some of the most expensive in any industry, have strict compliance rules, and slim margins for error. If you do it right, you’ll have a reliable wellspring...
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Is Your Landing Page Compliant? The NJ Lawyer Advertising Disclaimer You Can’t Ignore
Your reputation is your currency in the legal profession. It’s what buys you goodwill, referrals, and most of all, clients. And that’s because attorneys are held to a higher ethical standard than most other professions. Communications with the public are much more than business transactions. Each and every one is a reflection of the judicial...
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The “Proximity Marketing” Playbook: Navigating Competitive Keyword Advertising Ethically in New Jersey
New Jersey attorney advertising compliance is an interesting world. Nothing triggers as much visceral debate as bidding on a competitor’s name. That’s understandable given how unethical it might sound. Is it a savvy business move or an ethical ambush to buy a rival’s name so your firm appears at the top of a search result?...
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How to Find the Best Digital Marketing Agency for Law Firms (2025 Guide)
The right marketing partner can be the differentiator between a successful law firm or one that bites the dust. Many attorneys find that general marketing agencies aren’t quite up to snuff; they don’t fully grasp bar-advertising rules, confidentiality, or the client mindset behind every case inquiry. The right digital marketing agency for lawyers understands both...
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What Is the Best Advertising for Lawyers?
Everyone needs advertising, even the canny professionals in the legal field. But, even they find themselves asking, “What is the best advertising for lawyers?” It’s a common, understandable question to have, and the answer is simple: online marketing for lawyers. Online marketing for lawyers encompasses PPC, SEO, content, social media, and reputation management to connect...
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How Much Should Lawyers Really Spend on Internet Marketing?
The Ideal Internet Marketing Budget for Lawyers A ballpark estimate law firms should plan to invest in marketing is 5–10% of gross revenue. Most of that should go to internet marketing strategies like SEO, PPC, and reputation management. The actual amount depends on firm size, competition, and growth goals. Typical ranges include: Solo & Small...
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How to Use Attorney Social Media Marketing
Attorney social media marketing helps legal professionals grow their practice, establish authority, and stay in client’s minds. Despite its advantages, it’s a criminally underutilized tool. According to the 2023 ABA TechReport, 81% of lawyers personally use social media for professional purposes. Another 84% of law firms have some type of online presence. That’s a solid...
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