How a Law Firm Client Portals Acts as a Trust Signal
There’s a wealth of law firm client portal content on the internet, but most of it reads like a software comparison. Which vendor? Which price tier? Which features? Of course, these are all relevant questions to the business side of things. Clients, however, don’t see any of these things because they don’t have much to...
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Why Case Stage Should Drive Email Marketing For Lawyers
Many of the law firms that use email marketing, if they use it at all, send a newsletter once a month and call it a day. That’s leaving boatloads of cash on the table when they’re sending once a month, in the same format every time, and sending it to everyone who’s ever interacted with...
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Why Business Lawyer Marketing Requires a Different Playbook
Most law firm marketing assumes a buyer in crisis. Someone was just in a car crash, or a marriage just ended, and they need a lawyer right now. That’s a far cry from business lawyer marketing, which serves a different purpose. This kind of legal marketing serves buyers who read and wait instead of making...
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What Makes a Legal Marketing Company “Best” for Law Firms?
If you’re looking for the best legal marketing companies, you’re looking for more than just a name. You need the clarity and experience behind that name. Tons of agencies claim to be experts in SEO, PPC, social media and more when it comes to legal advertising. That makes it hard to determine who’s the “best”...
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What Is the Best Form of Advertising for a Lawyer?
Today’s law firms have more advertising options than ever before. Thus, it’s common and understandable for the sea of choice to overwhelm you. How do you choose between paid ads, social media, email, traditional advertising, word of mouth and more? What really is the best form of advertising for a lawyer? In truth, there’s no...
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What to Expect from a Top Legal Marketing Agency in NJ
New Jersey’s the densest populated state in the country, and that makes its legal markets a warzone. Coming out of the battle for visibility unscathed takes more than a website and few ads. You need the arsenal that a specialized legal marketing agency in NJ brings to the table. The greatest weapon in that arsenal?...
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Reputation Management for Lawyers: How to Protect Your Online Presence
Your reputation as a lawyer has always been your most valuable asset. It’s likely taken years of time and effort to build via client work and word-of-mouth. But, these days, it can collapse in an instant. All it takes is a bad review to destroy how people see you online. Your digital presence represents their...
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Why Video Marketing is a Powerful Tool for Lawyers to Attract Clients
Video marketing strategies can make your law firm 53 times more likely to rank on the first page of Google, making them one of the most impactful ways for law firms to engage potential clients, build trust, and increase their online visibility. For lawyers, who traditionally rely on word-of-mouth and reputation, video content offers a...
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How Lawyers Can Use Email Newsletters to Educate and Engage Their Audience
Email marketing for lawyers has an astronomical return on investment (ROI) at $42 for every $1 spent. The biggest reason for this is because it’s a is a highly effective tool for building relationships with potential and current clients. With informative and engaging newsletters, law firms can create trust, drive conversions, and position themselves as...
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