Workers’ Comp Lawyer Marketing for Denied and Delayed Claims
Denied and delayed worker’s comp claims can devastate worker’s lives, leaving stress and frustration in their wake. That’s usually the kick in the behind they need to start looking for legal representation, but most workers’ comp lawyer marketing misses the point entirely. When someone looks for a worker’s comp lawyer, they might be experiencing an...
Read More
Why Immigration Law Firm Marketing Has to Beat the Scammers First
These days, an immigration law firm has its work cut out for it. People are afraid, and scammers impersonating immigration law firms are coming out of the woodwork to prey upon that fear. Someone looking for immigration advice may encounter fake consultants, unauthorized notarios, and websites designed to look like government services. The FTC warns...
Read More
Why Estate Planning Marketing Doesn’t Work Like Other Practice Areas
Marketing, in general, looks easy from the outside, especially with AI democratizing several aspects of digital marketing work. Let’s take estate planning marketing, for example. Most people assume they can just write some content about wills and trusts, run a few paid ads, and wait for the calls to roll in. And then they find...
Read More
What Happens to Your Google Screened Badge When Local Services Ads Merge Into Google Ads
If your firm runs Local Services Ads, you’ve probably gotten an email about changes coming to your account. Google is folding LSAs into the main Google Ads platform, and that’s pulling your Google Screened badge along with it. The first wave’s already come and gone, covering home and storefront trades like plumbing, HVAC, and house...
Read More
How a Law Firm Client Portals Acts as a Trust Signal
There’s a wealth of law firm client portal content on the internet, but most of it reads like a software comparison. Which vendor? Which price tier? Which features? Of course, these are all relevant questions to the business side of things. Clients, however, don’t see any of these things because they don’t have much to...
Read More
Why Case Stage Should Drive Email Marketing For Lawyers
Many of the law firms that use email marketing, if they use it at all, send a newsletter once a month and call it a day. That’s leaving boatloads of cash on the table when they’re sending once a month, in the same format every time, and sending it to everyone who’s ever interacted with...
Read More
Why Business Lawyer Marketing Requires a Different Playbook
Most law firm marketing assumes a buyer in crisis. Someone was just in a car crash, or a marriage just ended, and they need a lawyer right now. That’s a far cry from business lawyer marketing, which serves a different purpose. This kind of legal marketing serves buyers who read and wait instead of making...
Read More
What Makes a Legal Marketing Company “Best” for Law Firms?
If you’re looking for the best legal marketing companies, you’re looking for more than just a name. You need the clarity and experience behind that name. Tons of agencies claim to be experts in SEO, PPC, social media and more when it comes to legal advertising. That makes it hard to determine who’s the “best”...
Read More
What Is the Best Form of Advertising for a Lawyer?
Today’s law firms have more advertising options than ever before. Thus, it’s common and understandable for the sea of choice to overwhelm you. How do you choose between paid ads, social media, email, traditional advertising, word of mouth and more? What really is the best form of advertising for a lawyer? In truth, there’s no...
Read More