01
Oct
Why GEO Is the Next Big Shift in Online Marketing for Law Firms
There’s an astounding 2025 paradigm shift in search behavior; it’s reshaping faster than most law firms can keep up with. Where they once relied just on SEO, something bigger drives today’s visibility: GEO (Generative Engine Optimization). In this new era of AI-powered search, GEO is redefining online marketing for lawyers — helping firms appear directly...
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29
Jun
Artificial Intelligence: 5 Key Marketing Applications for Law Firms
The year is 2023, and recent breakthroughs in artificial intelligence (AI) have catapulted it into the mainstream. You’re likely here because you’ve heard about the astounding capabilities of tools such as ChatGPT, DALL-E, Midjourney, Jasper, Bing AI, and many other key players. You’re also probably wondering how these tools can be integrated into your law...
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