What is a Legal Answering Service?
Clio’s 2024 Legal Trends Report used a secret-shopper study to contact 500 law firms as prospective clients. Only 40% answered the phone, down from 56% in 2019. That means 60% of calls, six out of every ten, go unanswered on the first attempt. 48% of firms never even call back, either. It’s a concerning stat,...
Read More
How Call Tracking for Law Firms Connects Ad Spend to Signed Cases
The phone ringing is likely a constant sound if your firm runs multiple channels like SEO and PPC at the same time. But can you see which channel led people to call, or which callers became clients when push comes to shove? Call tracking, for law firms specifically, is more than just a nicety. It’s...
Read More
Using Law Firm CRM to Connect Client Intake and Marketing ROI
The calls keep rolling in because your law firm is spending a healthy amount on SEO, PPC, and review generation. But how is everything tracked? Six months from now, will you be able to see where each new client came from? That’s what your law firm CRM is supposed to do, and even if your...
Read More
How to Leverage Local Service Ads for Lawyers
Right now, there’s a potential client somewhere out there singlehandedly dealing with nuclear fallout. Not in the literal sense, but the figurative one that comes with their spouse dropping the dreaded bomb: “I want a divorce.” They’re going to need your legal services to act as their radiation suit and Geiger counter, but how will...
Read More
Why Law Firm Traffic Doesn’t Convert And How to Fix It
Lead generation is one of those things that sits in the back of your mind until it’s causing problems. Most of the time, those problems can’t be fixed with more ad spend, more SEO, more content, or more visibility. For law firms in particular with lead generation problems, the traffic’s likely already in the pipeline....
Read More
How Criminal Defense Attorneys Can Rank Without a Massive Ad Budget
Criminal defense certainly has its time in the spotlight, in the glitz and glam of all our favorite legal dramas. The amount of money these attorneys spend on advertising (in real life) matches that cultural impact; it’s one of Google Ads’ most expensive legal verticals. Depending on the market, “criminal defense lawyer” CPCs run $40...
Read More
How to Optimize Your Google My Business for Lawyers
Someone’s just been in a car accident and needs your legal help. They pull out their phone and type “car accident lawyer near me” or something similar in the search bar. But the first thing they see, in most cases, isn’t your website. It’s the local pack: three listings with a map, star ratings, phone...
Read More
The Law Firm Website Design Checklist Attorneys Should Review Quarterly
Law firm website design is about much more than just how the site looks. Can a stressed potential client understand what the firm does, trust who they’re seeing, and take the next step without friction? Web design for law firms touches all of these. That’s why a quarterly review matters. Websites drift. Phone numbers can...
Read More
What to Fix Before Spending More on PPC for Law Firms
PPC for law firms can feel like the fastest way to get more leads. That’s the appeal; a firm can launch ads, appear for high-intent searches, and start getting calls faster than most organic channels. But the nature of paid traffic quickly exposes weaknesses. If the landing page is vague, tracking is incomplete, targeting is...
Read More