Reputation Management for Lawyers: How to Protect Your Online Presence
Your reputation as a lawyer has always been your most valuable asset. It’s likely taken years of time and effort to build via client work and word-of-mouth. But, these days, it can collapse in an instant. All it takes is a bad review to destroy how people see you online. Your digital presence represents their...
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Ultimate Guide to SEO for New Jersey Lawyers
You’re not going to find many clients as a lawyer in a densely populated state like New Jersey without some serious marketing. When it comes to that, search engine optimization (SEO) has become one of the most powerful tools for law firms to attract new clients. Tons of people are looking for lawyers, and without...
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Social Media Management for Attorneys: What Platforms Drive Clients?
Relying just on referrals and business cards is now a thing of the past. These days, legal clients might be as likely to find you through a social media post as they are a personal recommendation. The right social media marketing for attorneys can manifest that reality. Potential clients are already spending time on social...
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Is PPC Management for Lawyers Worth It?
You’ve probably seen competing law firms outranking yours on Google. There’s a good chance they paid to be there. If you’re not investing in PPC management for lawyers, you could be missing out on high-intent, lucrative clients and cases. But, when a single click costs over $1,000, throwing money at ads without a strategy is...
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Divorce Lawyer Marketing Strategies That Actually Work
These days, word-of-mouth recommendations and networking take a back seat to smarter, digital divorce lawyer marketing strategies. They’re still great tactics, they just aren’t enough to carry that load on their own anymore. Over 670,000 people got divorced in the US in 2023. With such a huge amount of potential clients, being good at your...
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How Family Law Firms Can Build Trust with Digital Marketing
Trust is the heart and soul of everything family law. Clients are handling emotional, stressful issues like divorce, custody, and spousal support, leaving them incredibly emotionally raw. They need more than just a legal expert, they need someone that’ll advocate for them. That needs to come across in your family law digital marketing. Planting the...
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How to Optimize Practice Area Pages for Employment Lawyer SEO
Competing these days requires employment lawyers to have more than just a professional website. They need their practice area pages to rank, engage, and convert customers. But what is a practice area page? It’s a service specific page that helps with employment lawyer SEO by telling Google and their readers what services a firm offers....
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What is Lead Generation in Family Law Marketing?
Quick Answer The most effective lead generation strategies for family law attorneys are: Local SEO optimization (targeting “divorce attorney near me”) Paid search campaigns (Google Ads for high-intent keywords) Content marketing and blogging (educational articles) Conversion-optimized website design Email marketing campaigns Social media targeting (Facebook/LinkedIn) Family law marketing isn’t just about visibility. It’s about building...
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Why Lawyers Should Use Legal-Specific PPC Management
Law firms should use legal-specific PPC management agencies because they understand the advertising rules, keyword strategies, and client behavior unique to the legal industry. That understanding helps them improve lead quality, reduce ad spend waste, and help attorneys generate more consultations. Precise targeting and consistent engagement are huge boons to return on investment. They also...
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