Common PPC Mistakes NJ Attorneys Make (And How to Fix Them)
PPC advertising can be one of the fastest ways for New Jersey attorneys to generate leads. But, it’s also one of the easiest channels to get wrong, especially when there’s higher stakes (money) involved. PPC marketing in NJ is a battlefield, and even the smallest mistakes can ruin you. If you are still deciding whether...
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How Princeton Law Firms Can Use SEO to Attract High-Value Clients
The ways clients look for legal help looks so incredibly different than it did a few years ago. Digitization has infected and consumed almost every aspect of our lives, and that includes legal marketing. If you Princeton law firm still depends just on word-of-mouth referrals and networking, you’ll be left behind. Those things are still...
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AI in Legal Marketing: Tools and Tactics for Forward-Thinking Firms
The future is now. Artificial intelligence is mutating legal marketing into something unrecognizable from even just a few years ago. It’s reshaping how attorneys attract, engage, and keep clients. If you’re not embracing the new legal marketing trends and technologies, you’ll be left in the dust. For lawyers and law firms, AI represents a genuine...
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Reputation Management for Lawyers: How to Protect Your Online Presence
Your reputation as a lawyer has always been your most valuable asset. It’s likely taken years of time and effort to build via client work and word-of-mouth. But, these days, it can collapse in an instant. All it takes is a bad review to destroy how people see you online. Your digital presence represents their...
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Ultimate Guide to SEO for New Jersey Lawyers
You’re not going to find many clients as a lawyer in a densely populated state like New Jersey without some serious marketing. When it comes to that, search engine optimization (SEO) has become one of the most powerful tools for law firms to attract new clients. Tons of people are looking for lawyers, and without...
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Social Media Management for Attorneys: What Platforms Drive Clients?
Relying just on referrals and business cards is now a thing of the past. These days, legal clients might be as likely to find you through a social media post as they are a personal recommendation. The right social media marketing for attorneys can manifest that reality. Potential clients are already spending time on social...
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Is PPC Management for Lawyers Worth It?
You’ve probably seen competing law firms outranking yours on Google. There’s a good chance they paid to be there. If you’re not investing in PPC management for lawyers, you could be missing out on high-intent, lucrative clients and cases. But, when a single click costs over $1,000, throwing money at ads without a strategy is...
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Divorce Lawyer Marketing Strategies That Actually Work
These days, word-of-mouth recommendations and networking take a back seat to smarter, digital divorce lawyer marketing strategies. They’re still great tactics, they just aren’t enough to carry that load on their own anymore. Over 670,000 people got divorced in the US in 2023. With such a huge amount of potential clients, being good at your...
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How Family Law Firms Can Build Trust with Digital Marketing
Trust is the heart and soul of everything family law. Clients are handling emotional, stressful issues like divorce, custody, and spousal support, leaving them incredibly emotionally raw. They need more than just a legal expert, they need someone that’ll advocate for them. That needs to come across in your family law digital marketing. Planting the...
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