Why Immigration Law Firm Marketing Has to Beat the Scammers First
These days, an immigration law firm has its work cut out for it. People are afraid, and scammers impersonating immigration law firms are coming out of the woodwork to prey upon that fear. Someone looking for immigration advice may encounter fake consultants, unauthorized notarios, and websites designed to look like government services. The FTC warns...
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Why Estate Planning Marketing Doesn’t Work Like Other Practice Areas
Marketing, in general, looks easy from the outside, especially with AI democratizing several aspects of digital marketing work. Let’s take estate planning marketing, for example. Most people assume they can just write some content about wills and trusts, run a few paid ads, and wait for the calls to roll in. And then they find...
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Why Civil Rights Attorney Marketing Can’t Just Copy the Personal Injury Playbook
Legal marketing contains multitudes despite the fact that it’s all the same industry. Said industry contains myriad legal disciplines that need to market differently. A civil rights attorney can’t market the same way a personal injury firm would, and vise versa. The leads don’t behave the same. Intake numbers may look fine at first, but...
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What Happens to Your Google Screened Badge When Local Services Ads Merge Into Google Ads
If your firm runs Local Services Ads, you’ve probably gotten an email about changes coming to your account. Google is folding LSAs into the main Google Ads platform, and that’s pulling your Google Screened badge along with it. The first wave’s already come and gone, covering home and storefront trades like plumbing, HVAC, and house...
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What Bar Rules Allow for a Law Firm Chatbot & AI Intake
Need a way to answer questions and secure leads at 2:37 in the morning? A law firm chatbot could be exactly what you need, with a few caveats. Most firms use these convenience tools to help filter potential clients and answer some common questions, but without the right ethical safeguards in place, those same firms...
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How a Law Firm Client Portals Acts as a Trust Signal
There’s a wealth of law firm client portal content on the internet, but most of it reads like a software comparison. Which vendor? Which price tier? Which features? Of course, these are all relevant questions to the business side of things. Clients, however, don’t see any of these things because they don’t have much to...
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Why Case Stage Should Drive Email Marketing For Lawyers
Many of the law firms that use email marketing, if they use it at all, send a newsletter once a month and call it a day. That’s leaving boatloads of cash on the table when they’re sending once a month, in the same format every time, and sending it to everyone who’s ever interacted with...
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Why Business Lawyer Marketing Requires a Different Playbook
Most law firm marketing assumes a buyer in crisis. Someone was just in a car crash, or a marriage just ended, and they need a lawyer right now. That’s a far cry from business lawyer marketing, which serves a different purpose. This kind of legal marketing serves buyers who read and wait instead of making...
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How Call Tracking for Law Firms Connects Ad Spend to Signed Cases
The phone ringing is likely a constant sound if your firm runs multiple channels like SEO and PPC at the same time. But can you see which channel led people to call, or which callers became clients when push comes to shove? Call tracking, for law firms specifically, is more than just a nicety. It’s...
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